BlackBerryCEOJohnChen表示将集中专业人士及政府部门的手机市场

BlackBerry CEO John Chen 表示将集中专业人士及政府部门的手机市场

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BlackBerry CEO John Chen 日前在接受 Bloomberg 彭博访问时表示，若 BlackBerry 的整顿计划未能达到预期效果，BlackBerry 将不再生产低阶手机(如 BlackBerryZ3 / BlackBerryLeap )，并且表示将集中专业人士及政府部门的手机市场，使手机事业转亏为盈。

BlackBerry 在上季的手机营收较一年前减了31%至2.63亿美金， John Chen 表示若手机事业亏损时间持续，并拖累获利就不应该继续做下去。

BlackBerry 在全球智能手机市场的市占不到1%，但 BlackBerry 市场主力是美国政府部门及欧美各大企业，而并不是一般只要求娱乐、游戏的大众市场。

John Chen 自从一年半前接任 BlackBerry CEO后，已将 BlackBerry 的制造委托给多家台湾厂商以减省成本费用，若 BlackBerry 决定停产手机，势必影响鸿海集团 (富智康集团有限公司 FIH Mobile Limited，简称富智康集团或富智康，前身为“富士康国际控股有限公司”Foxconn)、纬创 (Wistron) 及仁宝 (Compal ) 等这几间代工厂。

BlackBerry Ltd. may be forced to stop making smartphones if turnaround efforts fail to gain traction, Chief Executive Officer John Chen said in an interview.

The company could still reduce the number of models, discontinue low-end devices and focus more on professionals and government workers to bring the smartphone business back to profitability, Chen said.

“That’s the most ideal case,” Chen said. “At a certain point in time, the economics take over,”

BlackBerry’s smartphone revenue fell 31 percent to $263 million in the most recent quarter from a year earlier. If the current state continues for a “long time” and drags down the company’s shareholders and balance sheet, it wouldn’t be right to keep going, Chen said.

Since taking over a year and a half ago, Chen has outsourced manufacturing to several Taiwanese firms to cut costs and also allowed the Waterloo, Ontario-based company’s software to work on devices made by other manufacturers.

He’s still got a long way to go before the software business becomes dominant. Smartphones accounted for nearly half of the revenue for the company’s fiscal year that ended in February. BlackBerry cited an average analyst estimate in its annual general meeting presentation in June that showed the device business’s proportion of revenue growing this year, even as Chen works to double software sales to $500 million.

Source: http://www.bloomberg.com/news/articles/2015-07-23/

[ BlackBerry CEO John Chen 表示将集中专业人士及政府部门的手机市场 ]

▲专业人士及政府部门的手机市场: 法国总理瓦尔斯(Manuel Valls) 主动拿起手机 (BlackBerry Q10) 和中国总理李克强自拍。(Photo: https://twitter.com/manuelvalls)

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